🌟 Top Beauty & Skincare Categories in Bangladesh 2025

1. Sunscreen and Sun Protection

• Neutrogena Ultra Sheer Dry-Touch SPF 50+ and Lotus Herbals Safe Sun Matte Gel SPF 50 are hot sellers due to Bangladesh’s humid climate and growing awareness of UV damage 

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• K‑Beauty sunscreens like those from Missha are also rising in popularity for their lightweight and effective formulations.

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2. Cleansers & Face Washes

• Himalaya Herbals Purifying Neem Face Wash remains a strong favorite, especially for acne‑prone skin.

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• The Ordinary Glycolic Acid 7% Toner and PanOxyl Creamy Acne Wash (4% benzoyl peroxide) are trending as effective exfoliating and acne‑clearing options.

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3. Serums & Moisturizers

• Garnier Light Complete Vitamin C Serum is widely used for brightening and fading dark spots .

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• La Roche‑Posay Effaclar Duo+ packs niacinamide and salicylic acid to target blemishes and texture concerns.

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• The Ordinary Multi‑Peptide Serum for Hair Density is gaining traction for hair care needs .

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4. Clean & K‑Beauty Brands

• Korean skincare brands like The Face Shop (Rice Water Bright cleanser & Rice Ceramide line), belif (Aqua Bomb moisturizer), Nature Republic, Tirtir, and Romnd are popular for their clean, natural ingredients and eco‑friendly appeal .

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5. Makeup Essentials

• Affordable and trendy brands like Focallure, LAKME, Wet n Wild, BIOAQUA, LAIKOU, MINIMELI, and Beauty Glazed dominate makeup purchases in Bangladesh.

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• In 2025, makeup trends feature maximalist expressions (metallic eye accents, berry/blue tones, bold blush, dramatic lashes), yet multitasking, minimalist finishes remain desirable for everyday wear.